Signature Products Group develops, manufactures and distributes licensed consumer products for top outdoors brands in multiple product categories.
At SPG, we know that licensees can sometimes do more damage to a brand than good. We also know that no credible brand licenses for the sake of dollars alone. That’s why we treat each of our brands as if they are our own. We like to say we operate as if we are a guest in our brands partner’s home, working hard every day to ensure we aren’t asked to leave.
The brands we license are at the forefront of our decision-making and never an afterthought. Building and protecting these licensed brands is our primary concern. We understand that both quality and value are important to our customers and we work toward providing both, every day.
At the end of the day, our aim in all of this is to be the most sought after licensing partner for outdoor brands and a company that our employees and their families can be proud of.
The Signature Process
We specialize in every step of the product creation and distribution process internally.
Product Design Team: team of highly talented product managers, developers and designers that bring years of expertise to each of the product categories we operate in
Creative Team: provides top-of-the-line signage, displays, tagging, packaging and more, specializing in the look and feel of each of our brands individually and ensuring that not even the brand itself would be able to differentiate between our products and theirs
In-house Photographer: boasts 15 years in outdoor adventure photography, providing us with the flexibility to capture every outdoors lifestyle inspired product and moment as they come to be
Presence in Shanghai: SPG Shanghai is a wholly foreign-owned subsidiary that oversees our sourcing and quality assurance/control, managing our trading partners with a dedicated SPG staff of 25
Marketing Team: focuses their energy on public relations and ensuring our products have maximum exposure, getting in front of the right people and the right time
Internal Sales Force: provides focus and expertise on our products alone, growing our presence in over 35,000 retail doors and building genuine partnerships with the industry’s most reputable retailers, large and small
Supply Chain/Operations Team: specializes in importing from multiple Asian countries and managing relations with our 3PL providers in Memphis, Dallas, Georgia & Toronto
Business Intelligence Team: provides expertise in everything from demand planning to supply management to sales analytics; so we can react to new information and opportunities swiftly
Apparel - Automotive Accessories - Belts - Concealed Carry Handbags
Eyewear - Footwear - Pet - Socks - Travel Bags - Wallets