WE ARE BRAND AMPLIFIERS
At SPG we believe that at the heart of every great brand lies an opportunity to elevate new product categories and to innovate the connection between brands and people. Today, we design, develop, manufacture, distribute and market licensed products for some of the world's most recognizable brands with an unwavering focus on brand amplification and stewardship.
We believe in the power of authentic partnerships that honor brand integrity while unlocking new opportunities for growth.
Our approach combines strategic insight, seasoned experience, meticulous craftsmanship, and market intelligence to deliver licensed products that resonate with your audience and amplify your brand presence.
Our Product Categories
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![Person sitting in a Jeep with Hurley seat covers]()
Auto Accessories
Seat Covers, Steering Wheel Covers, Floor Mats, Decals, and more.
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![Dog lying down on a Hooey dog bed]()
Pet Gear
Collars, Leashes, Feeding, Training, Bedding, Pet Apparel, Toys, Accessories, etc.
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![Two people putting Carhartt bags into the trunk of their vehicle]()
Bags & Packs
Technical, All-Purpose, Soft-Coolers, Handbags and more.
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![Man wearing a pair of sunglasses on a boat in the water]()
Eyewear
Sunglasses
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![Close up image of a Browning brand leather wallet]()
Accessories
Socks, Belts, Wallets, and more.
Our Capabilities
Comprehensive partnership services from concept to market.
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Our industry-leading Product Development team consists of a robust Product team, an innovative Industrial Design Team and a cutting-edge Development team all based in the United States. This team is augmented by our Global Development Office in Bangkok, Thailand owned and operated by SPG.
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At every touch-point the expression of your brand matters. Our creative team specializes in ensuring your brand comes to life exactly as you want it to.
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Being able to react to an ever-changing marketplace is key for sustained success. Our business intelligence team provides expertise in everything from demand planning to supply management to sales analytics.
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A brand deserves its product extensions to reach people and to be made with quality and integrity. SPG’s operations and sourcing team consists of personnel in US and our Global Operations Office in Mumbai, India, all of whom specialize in delivering an exceptional product.
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Our internal Sales Team is organized by channel covering the breadth of the retail arena and is dedicated to your success without the distraction of in-house brands. We’ve grown our presence in over 35,000 retail doors and enjoy genuine partnerships with the industry’s most reputable retailers.
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Our Marketing Team is dedicated to being the stewards of your Brand. We recognize how much work goes into developing an iconic brand and we take the responsibility of licensing that brand very seriously. We are dedicated to brand stewardship, complete transparency, strategic alignment, and brand amplification.
Powered by Business Intelligence
At SPG we consider business intelligence a fundamental pillar of our value addition to our partners. We’re committed to knowing our partner’s business and always bringing value.
Brand Partner Spotlights
Carhartt
A full refresh is here: new Automotive Accessories, expanded Women's Belt styles, and fresh colorways across packs, totes, organizers, and coolers to carry you from the work and Back to School.
Hurley
Hurley hits the road with new seat covers, steering wheel cover, and windshield shades landing in two bold new colorways (Totally Orange and Artillery), alongside an expanded Decals program that brings coastal energy to every drive.
Fox
We welcome the debut of new Fox bags. Bringing lifestyle backpacks for youth and everyday riders together with purpose-built mountain bike gear, designed to go from school to the track and everywhere in between.
Innovating the connection between brands & people.
Founded in 2006, we are an independently owned licensing and product development firm built on the belief that great partnerships create exceptional products. As the business grew, family and lifelong friends came together to add fuel to the fire. Today, we are an independent, full-service licensed product company that specializes in design, development, manufacturing, and distribution.
SPG Stories
Ready to expand your brand?
Let's explore how a strategic licensing partnership can unlock new opportunities for your brand.
