Born from water, Hurley was founded in Huntington Beach, California in 1999 with a mission to empower and fuel the next generation. Since then, the brand has made waves with the world’s best surfers, skaters, musicians, artists, and tastemakers. Everything Hurley creates is shaped by innovation and inclusion, reflecting the people, places, music, and art that inspire it every day.
SPG has helped bring the Hurley brand into the automotive lifestyle category by designing and developing products that capture and reflect the brand’s inclusive culture, and drive to inspire.
