WHO WE ARE
At SPG we strive to attract and amplify world class brands. We honor our brand partners and are committed to responsible stewardship.Our Story
We believe that at the heart of every great brand lies an opportunity to elevate new product categories and to innovate the connection between brands and people. Today, we design, develop, manufacture, distribute, and market licensed products for some of the world's most recognizable brands with an unwavering focus on brand amplification and stewardship. Founded 2006.
Partnership Mindset
We don’t see ourselves as just a Licensee, we are always striving to act as our brand partners would. Our partnership model is built on genuine stewardship: understanding what your brand stands for, where it’s going, and what it means to the people who love it. That clarity informs everything we do, from the earliest decisions in product development to the conversations our sales team has at retail. When your goals shift, we shift. When your brand evolves, we evolve with it. The result is work that doesn’t just carry your name, it reflects your vision.
That level of alignment demands the kind of responsiveness and accountability you’d only expect from an in-house team. We hold ourselves to that standard. Our team immerses itself in each partnership with the same care, passion, and dedication our brand partners bring to their own organizations. At the end of the day, amplifying your brand isn’t just our business model, it’s our purpose.
Our Go to Market Strategy
Amplifying brands from interest to integration.
Our Values
We operate on a foundation of collaboration, adaptation, innovation, accountability, affinity, and humility. These aren't just values—they're commitments we make to every partner, every product, and every category we enter.
-
We believe the best outcomes come from working together. We foster a culture of openness, respect, and shared purpose, where diverse perspectives are welcomed, ideas flow freely, and efficacy is collective.
-
We embrace change with agility and intention. By staying flexible, learning continuously, and responding to evolving needs, we turn uncertainty into opportunity and keep moving forward with confidence.
-
We challenge convention and embrace change in all aspects of our business. Through curiosity, creativity, and bold thinking, we turn ideas into impact; constantly evolving to meet the needs of our partners, customers, and the future.
-
We take ownership of our actions, decisions, and outcomes. We follow through on commitments, learn from our mistakes, and hold ourselves and each other to the highest standards of performance and integrity.
-
We strive for deep emotional connections with our brands and partners that inspire loyalty and advocacy. Through trust, shared passion, and shared purpose, we turn every interaction into a meaningful experience.
-
We lead with openness and respect, recognizing that great ideas can come from anywhere. We listen, learn, and grow, staying grounded and focused on collective efficacy.
Our Capabilities
-
![]()
Product Development
End-to-end product development powered by a U.S.-based team and global capacity built for speed.
-
![]()
Business Intelligence
Real-time data intelligence that keeps your brand ahead of the market, not catching up to it.
-
![]()
Sales Team
35,000+ retail doors, zero competing priorities; A sales force built entirely around your brand success.
-
![]()
Industrial Design
Obsessive product innovation, from overall form to the finest trim. Ensuring your brand comes to life exactly as envisioned.
-
![]()
Manufacturing & Distribution
Global sourcing and operations expertise that gets your product made right and delivered on time.
-
![Marketing]()
Marketing
True brand stewardship. We treat your brand with the same care and conviction you built it with.
Latest Insights
Ready To Build Something Together?
Partner with SPG to unlock new revenue streams and expand your brand's reach through strategic licensing opportunities. Let's create something extraordinary together.
