DATA DRIVEN ADVANTAGE
In licensed product partnerships, decisions happen fast and stakes are high. Business intelligence transforms market data, supply chain signals, and retail insights into confident, strategic action, giving our partners a competitive edge in an evolving landscape.SPG has visibility into the POS data of 78% of our retail partners, including 94% of farm & fleet and 75% sporting goods.
Our Process
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COLLECT
SPG automatically aggregates retail data from every source into one unified, instantly searchable system.
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ANALYZE
Our dedicated team monitors SKU performance, margin, and in-stock levels weekly, benchmarking against market trends so no opportunity goes unnoticed.
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ACT
SPG translates data into weekly, buyer-ready recommendations on orders and assortment, so shelves stay stocked with top performers.
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OPTIMIZE
We continuously audit and refine process at the brand and retailer level, so performance improves the longer we work together.
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Demand Planning
Forecast product performance with accuracy. Align inventory and production to actual market signals, reducing waste and maximizing sell-through.
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Supply Management
Monitor manufacturing timelines, logistics, and supplier performance. Identify bottlenecks early and maintain flow across the entire chain.
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Retail Insights
Track point-of-sale data, category trends, and competitive positioning. Understand what's working in-market and adjust strategy in real time.
Ready to leverage data-driven advantage?
Let’s discuss how Business Intelligence can strengthen your brand partnership strategy.
