SPG Announces New Brand Partnership with Juicy Couture for Automotive Accessories

SPG today announced a new brand partnership with Juicy Couture, bringing the iconic fashion brand into the Automotive Accessories category for the first time. The partnership marks Juicy Couture’s entry into a new product space, one SPG will bring to life with the design precision and brand integrity that has defined its work with some of the world’s most recognized names.

Juicy Couture is a brand with a distinct point of view: bold, fashion-forward, and culturally resonant. SPG’s automotive accessories line will carry that identity into a category where it hasn’t been seen before translating the brand’s signature aesthetic into products built for today’s consumer. From product strategy through to the retail shelf, every decision reflects Juicy Couture’s brand DNA. That’s not a promise SPG makes lightly; it’s how we operate with every partner in our portfolio.

The Juicy Couture Automotive Accessories line will be distributed through SPG’s established retail network, giving the brand immediate access to 35,000+ doors across every major channel. Juicy Couture joins a portfolio that includes Carhartt, Browning, Hurley, Fox Racing, Huk, and more; brands that trust SPG to function as an extension of their own team: embedded in their goals, responsive to their direction, and accountable to their standards.