Brand Partners / Hooey
Hooey is a modern Western brand built on grit, individuality, and a strong sense of heritage. It blends traditional ranch and rodeo culture with a fresh, forward-thinking edge. Confident but approachable, built for the ones in the arena, behind the chutes, and on the road chasing the next ride.
Partnership Overview
Auto Accessories
Pet GearSPG’s partnership brings Hooey’s modern Western identity into automotive accessories and pet products designed for everyday life. From lifestyle-driven essentials for people and their pets, each piece blends Western heritage with a fresh, expressive edge.
These aren’t just accessories—they’re extensions of the lifestyle. Durable where it matters, expressive where it counts. Designed to handle wear, movement, and everything that comes with it, while still showing up with Hooey’s signature edge. From the truck to the arena to wherever the night ends, every piece is made to keep up. Built for people who live fast, work hard, and don’t separate style from function.
Lookbooks & Catalogs
Partnership Impact
This is about carrying Western spirit wherever life takes you. It brings Hooey’s grit, independence, and sense of identity into everyday moments—where hard work, freedom, and personal style all show up at once. It keeps that connection to open space and self-expression present, no matter where the day starts or ends.
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Our approach to product development is built around real, everyday use—shaped by life in the arena, on the road, and everywhere in between. From concept through execution, we integrate design, engineering, and hands-on testing to ensure every product works as hard as the people using it.
Guided by Hooey’s modern Western identity, the process blends durability, function, and clean, expressive design. Materials are selected for performance and wear, with a focus on products that can handle repetition, movement, and long days without compromise.
The result is product that holds up, fits the lifestyle, and shows up with purpose—built for a new generation of Western.
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SPG’s global manufacturing network is built on long-standing partnerships, technical expertise, and consistent quality control. By working closely with trusted factories around the world, we ensure every product meets the standards of each brand we represent. From material sourcing to final production, our approach emphasizes precision, scalability, and reliability—allowing us to deliver high-quality products across categories and markets.
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SPG manages a fully integrated logistics process designed to move product efficiently from production to final delivery. With established systems and strategic distribution partnerships, we maintain visibility and control at every stage—from factory to warehouse to retail. This end-to-end approach ensures consistency, speed, and accuracy, supporting our partners with reliable fulfillment and seamless execution.
Partner With SPG
Ready to explore how SPG can support your brand's product development and manufacturing needs? Let's start a conversation.
