Brand Partners / Hurley
Hurley is a performance-driven lifestyle brand rooted in surf culture and shaped by creativity, freedom, and progression. Designed for a generation that moves between land, water, and everything in between, Hurley represents an active, expressive way of living—always in motion, never in one place for long.
Partnership Overview
Auto AccessoriesSPG’s partnership brings Hurley’s coastal, movement-driven mindset into automotive accessories built for life on the move. Inspired by surf, skate, and outdoor culture, the collection is made to move with you—whether it’s an early drive to the coast, a trip into the mountains, or the everyday in-between.
Built for versatility and durability, each piece balances performance and ease without losing its edge. It’s gear that carries Hurley’s sense of flow into the vehicle—functional, adaptable, and grounded in real movement.
Lookbooks & Catalogs
Partnership Impact
This is gear for the in-between moments—the drives, the detours, the everyday push forward. It extends Hurley’s mindset beyond the shoreline and into the rhythm of real life, where movement is constant and expression doesn’t stop when you get in the car. Freedom isn’t a destination—it’s how you move through it all.
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Our approach to product development is rooted in movement, performance, and youth-driven culture. Inspired by life in and around the water, we bring together design, engineering, and real-world testing to create products that perform seamlessly from surf to street.
Guided by Hurley’s blend of innovation and style, the process emphasizes advanced materials, flexibility, and comfort—built to move, adapt, and keep up with an active, expressive lifestyle. Every detail is considered to balance technical performance with modern design.
The result is product that is versatile, progressive, and performance-driven—built for those who live in motion and define their own path.
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SPG’s global manufacturing network is built on long-standing partnerships, technical expertise, and consistent quality control. By working closely with trusted factories around the world, we ensure every product meets the standards of each brand we represent. From material sourcing to final production, our approach emphasizes precision, scalability, and reliability—allowing us to deliver high-quality products across categories and markets.
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SPG manages a fully integrated logistics process designed to move product efficiently from production to final delivery. With established systems and strategic distribution partnerships, we maintain visibility and control at every stage—from factory to warehouse to retail. This end-to-end approach ensures consistency, speed, and accuracy, supporting our partners with reliable fulfillment and seamless execution.
Partner With SPG
Ready to explore how SPG can support your brand's product development and manufacturing needs? Let's start a conversation.
